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Welcome to the Captain's Blog
Each month you'll see a little mix of inspiration, perspective, and tips for marketing and life. Enjoy!


Say what?
In marketing, everything always comes back to story. The story we tell The story we hear And the actual story that matters
Jul 91 min read


Become memorable
How do you become memorable? I created this cartoon eons ago, but the message is still on point. If you're trying to stand out in the...
Mar 8, 20241 min read


Music is the fuel
Music plays a huge part in my creative process. It's almost like a cheat code to getting into that "flow state" with your work. And yet,...
Mar 1, 20241 min read


Snowboarding and Business
3 business lessons snowboarding with my kids taught me: 1.) Commit to a direction! You can always change directions, but if you don’t...
Feb 17, 20241 min read


Tell Your Story
What is the story behind your business? That story matters That story will resonate with some, not all. But for those that vibe with it,...
Feb 2, 20241 min read


Laugh a little more
"Find the laugh, and you find the ease" - Kevin Hart I heard this line from Kevin the other day while taking his Masterclass on humor....
Jan 6, 20241 min read


Hope vs Expectations
Hope is a good thing, maybe the best of things. But setting the wrong expectations will reverse all the progress that hope can foster....
Dec 6, 20231 min read


Humor is the way
Humor, imo, is the strongest most influential emotion. It’s memorable and contagious! When something makes us laugh, we want to share it...
Nov 21, 20231 min read


WhyWhyWhyWhy
I've been super grateful to the Siena College Stack Center for giving me the opportunity to be a mentor to the students creating new...
Nov 10, 20231 min read


Who Are You?
Can you think of random little bits of advice you've got over the years, and despite all this time, the words still ring true? For me it...
Oct 30, 20231 min read


Create
Sometimes you'll feel a pull inside you and you're not sure what it's for. Often times it's confused of "wanting more" ____ When the...
Sep 6, 20231 min read


Tell a Different Story
Sometimes life just doesn't go as planned. The unexpected happens, Or we just not don't like the current moment. ____ Tell yourself a...
Aug 24, 20231 min read


What they said
While there is no such thing as a magic button for success, There is a secret sauce you can use And it begins with them - your customers....
Aug 18, 20231 min read


Lost at Sea
It's easy to get overwhelmed with how to market you "thing" Where should I talked about this? What's trending? What are they doing? ____...
Aug 7, 20231 min read


Your Way
Earlier this week I had a call with Lexi, a business coach of mine, and she shared something at the end of the call that really resonated...
Jul 20, 20231 min read


Do it scared
If I’m honest, I feel like half of these blog posts are little reminders for myself. This one is no different. ____ Do it scared. Change...
Jul 5, 20231 min read


Consistency
Consistency has been a talked about as a “key factor” to success for decades. There has been books, blog posts, Ted Talks, and endless...
Jun 28, 20231 min read


Why?
Why? For my fellow parents, we have a 22 month old who recently discovered this lovely word. Why? Why? Why? ____ It fun to see his...
Jun 21, 20231 min read


Leverage
Leverage Verb: to use something to maximum advantage. ____ More exposure, more sales, more impact. They can all be achieved step by step....
Jun 14, 20231 min read


Belonging
Belonging: an affinity for a place or situation. In business, there really is no silver bullet for success. However… ____ If you can...
Jun 7, 20231 min read


Belief
I heard a great quote the other day, and for the life of me, I cannot find who said it or what the exact wording was. (If I do later,...
May 31, 20231 min read


Serenity
There is a popular prayer, known as the Serenity Prayer, that goes: ____ God, grant me the serenity to accept the things I cannot change,...
May 24, 20231 min read


Have Courage
Have courage. I say this phrase often to my kids, especially when they are going through a challenging moment. ____ Maybe they’re...
May 17, 20231 min read


RE: email
Not getting a reply from that prospect? Maybe they forgot. Maybe your email is lost in their daily influx of messages. ____ Follow up...
May 10, 20231 min read


Hold the Door
Hold the door. This was the first, and most powerful lesson I learned in college (shout out to Siena ) It was a simple gesture, and...
May 3, 20231 min read
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