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Become More Creative, Become More Memorable

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Does your marketing look and feel like everyone else's?

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Do you even know what your marketing budget is delivering on?

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Is your business...forgettable? 

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At Topsail Creative, my focus is helping you create a business that's unforgettable, a business your customers turn to for answers, a business that's memorable.

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As your Fractional Creative Director, I use creative strategies and visual storytelling (yes, including cartoons) to help you and your team build a business that customers remember and choose over and over again.

 

And the result? We'll create the most powerful marketing tool together...

 

Emotion. 

 

Because emotion leads to action.

 

Action to click, to sign up, to call, to buy. 

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That is what I'm here for. That's the topsail.

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Welcome aboard!

Fractional Creative Director Services

Whether you need a single creative meeting, or want a monthly creative partner, there is a solution for what you need.

Creative Clarity Session
Perfect for small businesses serious about improviding their brand or customer experience.

Here Is The Path For You:

 

  • Single 60 - 120 min creative meetings to clarify messaging, campaign concepts, or marketing direction.

  • Includes guidance and high-level concepts.

  • Introduction to latest and relevant AI tools for your business.

  • Ideal for businesses looking to align their creative vision.

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Build a predictable, on-brand content process that develops leads, improves engagement, and turns your audience into paying clients.

Creative Builder
The best option for those looking to take the heavy lifting off their plates.

Let Me Take The Steps For You:

 

  • Execution of marketing materials based on your direction.

  • Print materials, websites, blogs, emails, campaign assets, illustration or cartoon creation where appropriate.

  • Act as a liason between your business, industry partners, and AI tools.

  • Ensures your vision comes to life with quality and clarity.

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Stay visible and relevant with your audience without lifting a finger. This monthly package gives you a consistent, professional brand presence that builds trust and opens doors.

Creative Partner
The plan for established businesses who want to and advisor and partner to help scale their brands and become the go-to solution in their market.

I Walk Beside You, Guide Each Step, And Keep You On Course:

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  • Ongoing collaboration with key team members and vendors.

  • Weekly/Monthly check-ins, guidance, and creative oversight for internal and external marketing communication.

  • Keeping your team aligned with messaging, visuals, email, strategy​, and AI tools.

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Position yourself as the first and only choice in your niche. With the Creative Partner plan, I am your Fractional Contract Director, working side by side to grow trust, drive conversions, and create a marketing engine that runs without you.

What do I NOT do?
Transparancy and communication are vital to any relationship.
These services below are best fit for other industry partners
(which I can always provide an introduction for!)

  • Manage Meta, YouTube, TikTok, and other Social Ad Platforms.

  • Manage Social Media Scheduling and Engagement.

  • Video Creation and Editing​.

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Topsail Creative was built to act as your creative partner. To provide clarity, direction, and creativity to keep your business sailing foward. 

Recent Projects

Topsail Creative storytelling services

So, what's a Topsail?

By definition, the topsail is a sail that is set above the other sails - the position of the topsails well above the sea ensure they receive a steady breeze - even when the seas are rough!

Doodle Notes and Coffee Image

Free Cartoon for your Business

Let's start with a 30 Minute Creative Discovery Call

During the call, you'll talk about where you are now, where your want to go next, and I'll provide you with:

 

3 actionable steps you can take to make sure your offering is the top of mind choice for your customers.

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Doodle Note recap of our meeting; visual notes to review our conversation and inspire new ideas.

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Meet Dave

What's up everyone!

I'm a cartoonist, copywriter, storyteller, and founder of Topsail Creative. Over the past 15 years, my experience in sales and marketing has shown me the power of words and images - how the right use of specific words, or perfectly crafted image can resonate with people on an emotional level and drive them to take action.

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At Topsail Creative, I saw a gap where business owners felt in the dark with their current marketing agencies. From extending budgets in hopes the next campaign sticks, or seeing the monthly retainer hit without knowing what was even done for them that month. My Fractional Creative Director services we developed to help businesses like yours break free from the confusion and build a creative strategy with YOU that will bring more customers in your door. Whether it's a quick meeting to provide actionable next steps or working side by side with you and your vendors each month as your creative partner, my focus is to help you sail forward.

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Thanks for stopping by! Don't be a stranger, send me a note and let's connect!

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dave (at) topsailcreative (dot) com

  • LinkedIn
Dave illustrating new characters
Dave MacDonald, cartoonist and founder of Topsail Creative
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A Fractional Creative Director is not just a marketer, they're a storyteller. Let me help you tell your story, connect with your audience, and drive action that makes a difference.

Ready to become memorable?

©2026 Topsail Creative

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