I've been super grateful to the Siena College Stack Center for giving me the opportunity to be a mentor to the students creating new businesses each year.
It's an awesome program that really fosters the essence of entrepreneurship...
Solving problems in creative ways.
My biggest take away from listening to the students?
Creative solutions aren't necessarily complex, some of the most creative ideas are really simple solutions that were just overlooked but others.
And those ideas almost always come with a clear understanding of WHY you're building that thing in the first place.
As Simon Sinek puts it, "start with why".