I've had some great conversations lately about "pattern disruption".
Becoming memorable, becoming the choice someone picks, breaking through the noise, almost always comes down to the moment you create an emotion connection with your customer.
Trust
Fear
Confidence
Frustration
Excitement
Happiness
Many businesses address a negative emotion their customers have, and communiate their solutions around that.
"Pattern Disrupters" on the other hand create new emotions in their customers that are so positive and powerful, they become unforgettable.
They become the choice.
🏴☠️
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