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  • Dave MacDonald

New Business vs Better Business


An idea how to get better business.

New business.

It’s critical for growth, and without it your toast.

How do you go about getting new business though?

Cold calls? …shiverrr…

____

“They say” that “Referrals” are the best source of leads

But where do referrals come from?

Current customers.

And current customers are still with you because of…

Retention.


So many companies toss Retention to the wayside because they are hyper focused on New Business.

Land a new account? great, Go find another! Target Target Target. More More More. New New New.

But….


What if you can actually achieve the growth you’re looking for with better leads…referrals… by focusing more on Retention.

Grow outward by growing within.

New business….or better business?


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