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  • Dave MacDonald

Cultivate Trust

Cultivating trust is like gardening. It takes time and patience.

Cultivate trust. 

When looking to grow sales, it’s easy to get caught in the hamster wheel of trying to push every product or service you offer to move the needle. 

But there is a simpler way.


Instead of trying to find what will move the needle. 

Take a step back and look at what always seems to work.

That "thing" that always seems to move the needle consistently. Regardless of GP, volume, or even price (it may even be a free offering you provide as part of your customer service).

THAT "thing" will usually get things moving again when they feel stalled, it can build momentum again, it can begin to cultivate trust because is grounded in service.

Cultivate with patience, build that trust, and you'll win every time.


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