
A quick thought on buzz words.
If you don’t use a specific word IRL….
Don’t write it, speak it, share it.
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This isn’t about being “authentic”
You’re just not being YOU.
The more you write, speak, and share the words you use on the daily, the more of YOU comes out in your content.
And showing up as YOU will deliver the biggest impact when differentiating yourself and your business from others.
Buzz words = no
Your words = yes
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